The Shetland Distillery Company

600% year-on-year sales increase post launch.

Project Overview

We have been working alongside the Shetland Distillery Company since they first launched their Shetland Reel Gin in 2014. Over the years we've helped them grow their website from selling one product via PayPal into a full e-commerce store with range of gins, whiskies and associated merchandise.

VISIT WEBSITE

We have found NB invaluable in leading on our website development and online marketing. Whether it is putting together a newsletter, running a Facebook promotion or just providing general assistance on digital marketing matters, they are professional, knowledgeable and innovative. We know the future of Shetland Reel's online marketing is safe in their hands.

Debbie Strang Director of The Shetland Distillery Company

Background

The Shetland Distillery company started back in 2014 by four people sharing a passion for producing top quality products in local communities. Their aim from the beginning was to be inspired by their surroundings, using local botanicals to create a gin that is completely unique and embodies the place where it originates

Challenge

The isles’ only distillery needed a strong web identity for its Shetland Reel brand, capable of managing consumer sales from day one. NB has worked with Shetland Reel since the very start, building an intial website that helped launch the brand. Subsequently, e-commerce was the natural progression which started off as a simple PayPal button for one product.

In the competitive Scottish craft gin scene, standing out from the crowd was (and remains) essential.

Solution

Over the years, NB has assisted with ongoing marketing activity to help drive sales, reach new audiences, and build relationships with existing customers. In particular, launch campaigns have provided the ideal vehicle for broadening the brand message as new products are introduced into the market.

Through a mixture of email marketing, digital strategy, SEO, e-commerce development, social media, paid advertising in more, NB has contributed towards establishing a robust and successful brand that continues to see ongoing growth.

1

The Online Shop

The clean, brand-focused and intuitive online shop is designed to engage with Shetland Reel's core audiences.
2

Launch Campaigns & Email Marketing

Coordinated launch campaigns for new products with email marketing, landing pages and targeted online ads.
3

Peerie Cocktails

Inspiring customers with educational content and recipe ideas
4

Smooth checkout

Shopify's checkout process allows accelerated payment methods and a clear ordering process for new and repeat customers.

Results

588%INCREASE ON MONTHLY AVERAGE SALES
2%OF ORDERS WERE ABANDONED
5minAVERAGE SESSION DURATION

Working with Shetland Reel, NB has been able to use additional analytics, such as abandoned cart recovery, to understand customer activity and drive up revenue and conversion rates from customer mailings. This insight is also helping us to shape digital options and help other start-up brands to grow effectively.

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