The Shetland Distillery company started back in 2014 by four people sharing a passion for producing top quality products in local communities. Their aim from the beginning was to be inspired by their surroundings, using local botanicals to create a gin that is completely unique and embodies the place where it originates
The isles’ only distillery needed a strong web identity for its Shetland Reel brand, capable of managing consumer sales from day one. NB has worked with Shetland Reel since the very start, building an intial website that helped launch the brand. Subsequently, e-commerce was the natural progression which started off as a simple PayPal button for one product.
In the competitive Scottish craft gin scene, standing out from the crowd was (and remains) essential.
Over the years, NB has assisted with ongoing marketing activity to help drive sales, reach new audiences, and build relationships with existing customers. In particular, launch campaigns have provided the ideal vehicle for broadening the brand message as new products are introduced into the market.
Through a mixture of email marketing, digital strategy, SEO, e-commerce development, social media, paid advertising in more, NB has contributed towards establishing a robust and successful brand that continues to see ongoing growth.