Clever ideas are pointless without clever people who can make them reality. NB Communication has consistently delivered a high quality service.

Andy Steven

Background

Our work with Promote Shetland started back in 2009 when the organisation formed to market Shetland as a place to visit, live, work and study.

From the outset we worked alongside the organisation to develop a website and content management system that works for users and visitors.

Shetland.org was previously a ‘family’ of sites including visit, move, travel and taste sections, all hosted on subdomains. In 2015, we began work on a huge consolidation project to merge these sites into one new home – shetland.org

This task presented a huge number of challenges in delivering a website with a large amount of content and functionality whilst maintaining a high level of usability and accessibility for visitors.

In addition, the new site needed to incorporate responsive design to cater for the growing number of visitors browsing on mobile phones and tablets.

Solution

So how did we achieve the final results? Well, as with all our projects we worked closely with the client, using our expertise to guide the process of delivering an impressive and accessible site.

The design uses a comprehensive menu system, developed so that users can easily navigate the site content.

Migrating the content from the old sites was a challenge in itself and this process was carefully managed by our team alongside Promote Shetland staff to ensure that nothing was lost or diminished in the process.

The new Shetland.org has a whole new multimedia offering under the 60N section. This combines online TV and radio streaming, the extremely popular webcams, three blogs and a subscription magazine service.

During the development we made sure that our content management system was configured to provide the most usability for Promote Shetland staff whilst optimising pages for search engines with a super quick load time.

Results

Within the first month of launching the new site, it recorded a 35% growth in visitors, reduced bounce rate, higher visit duration, increase in users and pageviews.

The work has been warmly received by Promote Shetland destination manager Andy Steven, who says:

This professional, creative and passionate team come highly recommended, and this endorsement is reserved only for a handful of companies that we are privileged to work with and entrust our reputation to.

Services Provided

Website Architecture, Newsletter Management System, Content Management System, Website Development, HTML/CSS Coding, Blog