The Shetland.org website is the flagship online portal of the Promote Shetland destination marketing service, which has been run by NB Communication since 2017.
As the contract provider, NB's team carried out a rigorous assessment of the website, analysing its performance, content and identity. Following that work, we devised a plan for developing the site and bringing it into line with the new "Islands of Opportunity" brand which was developed by NB in 2020.
The Promote Shetland service has a broad remit in marketing the islands as an attractive place to live, work, study, visit and invest – all of which must be reflected on the Shetland.org website.
The existing website had not been updated for many years and needed modernising to improve performance, refresh the content and bring the online portal into line with new brand guidelines developed by NB.
NB's team of developers and coders conducted a thorough analysis of all aspects of Shetland.org to assess its performance and usability. Our designers were involved to overhaul the appearance of the site and ensure it matched the "Islands of Opportunity" brand guidelines.
Since the relaunch NB's content team has created a wide variety of material ranging from blog posts to videos and ongoing campaigns to ensure the website delivers on its objective of promoting Shetland as an attractive place to live, work, study, visit and invest.