Shetland Net Zero is a new energy forum to unify diverse member organisations, champion the local clean energy industry and inspire people to learn about the sector. With a renewed focus on clean energy developments around Shetland the forum appointed NB Communication to support the launch and its marketing. Our work included analysis of the forum and its core brand identity, development of a modern and professional corporate ID, and construction of a visually appealing and high-performing website.
Shetland Net Zero sought to solidify its brand positioning before a launch campaign to raise awareness of the forum; revitalise the collaboration between varied organisations with interests in the sector; and generate positive momentum to serve Shetland’s best interests. From a standing start, it was crucial to develop an easily recognisable brand identity, build understanding and create an excellent online resource for members and the general public.
Our team worked closely with Shetland Net Zero's directors, thoroughly analysing the organisation, its objectives and brand personality to generate a brand positioning report. This process underpinned all subsequent work including the development of a clean, modern and professional logo, which appears on a range of stationery and marketing assets. NB's designers generated a range of appealing marketing materials that were featured at SNZ's launch event and helped the forum raise awareness.
To capitalise on this, an optimised, user-friendly and visually appealing website was developed. The homepage allows key messages about SNZ to be communicated clearly, with a professional and clean design. Members are featured prominently on the homepage, making it easy for potential members to learn about the benefits and preview those already involved. Profiles give members a professional space to detail their involvement in the industry and net-zero, and they also have access to a password protected members' area.
The website includes a cleverly-designed timeline showcasing advances in the industry and the important role played by Shetland and its clean energy sector. Elsewhere, many resources are presented in a simple grid view and are categorised making it easy to search for and find information in downloadable formats.