Background
Scholes Chartered Accountants is an established accountancy firm based in Kirkwall, Orkney. They approached NB Communication in 2017 to overhaul their website and make it more exciting, contemporary and to generate more leads.
Challenge
The previous Scholes CA website was provided by a company offering a ‘one-size fits all’ website service for accountancy firms. Although this provided them with plenty of content, the whole site had an uninspiring feel and the generic nature of the content wasn’t helping to engage new or existing customers. In addition, Scholes CA didn’t have the ability to easily update the site content themselves.
Solution
NB proposed to create an exciting and unique visual design, building on the existing branding by sourcing inspirational, conceptual photography that would break away from accountancy stereotypes. Following a detailed strategy and planning phase, we incorporated a video-based case study area (success stories) and clear calls to action throughout the site promoting a free consultation session. Analytics data from the previous website showed that downloadable guides were popular with visitors, so we utilised these as a means of growing a mailing list with automation flows that could supply a consistent source of new leads from the site.