Rettie

Leading the property market with a highly optimised website, focused on performance

Project Overview

Rettie is one of the most respected names in Scottish property, with a reputation for exceptional service. We created a faster, more flexible website to match those standards and have continued to develop it ever since. Working closely with Rettie and its partner agencies, we regularly review performance, improve the customer experience and introduce new functionality that makes a real difference to customers and teams across the business.

VISIT WEBSITE

I couldn't be happier with NB Communication as the provider of the Rettie website. They are incredibly responsive, consistently taking the time to fully understand our needs and proactively suggesting continuous improvements. Our partnership is both respectful and collaborative, with NB Communication always striving to deliver the highest quality website possible, as demonstrated in the continual improvements we see to our core web vitals. The enhancements they have made to the site's functionality and user experience are outstanding.

Shona Crawford Director of Marketing & Customer Experience

Background

Before engaging NB in 2023, Rettie's website was powered by a SaaS platform for real-estate businesses. While it offered useful functionality, it lacked the flexibility and performance Rettie required. We proposed re-platforming the site to ProcessWire, providing greater flexibility, scalability and performance. This created the foundations not just for a better website, but for a platform that could continue to evolve with Rettie's business and customer needs.

Challenge

Rettie’s large, content-rich website relies on a complex integration with Reapit, the property management platform at the heart of the business. It needed to handle huge volumes of property data quickly and reliably, with a scalable hosting solution to support performance as demand grew.

Protecting Rettie’s strong organic search presence was also critical. Any migration had to safeguard rankings while creating a faster, more flexible foundation for future development.

Solution

We developed a bespoke Reapit integration that efficiently fetches and caches property data, alongside a robust hosting architecture using multiple database servers and load balancers. Working closely with Rettie’s SEO agency, we also managed the migration with search performance firmly in focus.

Since launch, we’ve continued to build on those foundations. A new user portal, My Rettie, gives landlords, tenants, sellers and buyers secure access to transactions, appointments, documents and more. We’ve also integrated Reapit with Dotdigital, enabling smarter email triggers, workflows and automation.

Our work doesn’t stop there. Ongoing analysis and optimisation help us improve performance and customer experience, while reducing manual processes and saving Rettie’s teams valuable time.

Services Provided
1

High-performing property search

Intuitive search and filtering make it easy for customers to find relevant properties across Rettie's extensive portfolio. Searches can also be saved, allowing customers to receive alerts when new properties match their requirements.
2

A personalised customer portal

Our bespoke user portal, My Rettie, takes the digital customer experience much further. Landlords, tenants, sellers and buyers can securely access information relevant to their relationship with Rettie, including transactions, appointments, documents and more – all through a complex integration with Reapit.
3

Rich property experiences

Detailed property pages bring together the information customers need to make informed decisions. Alongside property details and imagery, users can explore maps, nearby schools and Street View, with clear routes to contact the right member of the Rettie team.
4

Smarter customer communications

Our bespoke Reapit and Dotdigital integration enables more sophisticated email triggers, workflows and automation across Rettie’s varied customer base. Communications can be timelier and more relevant, while automation reduces manual work for Rettie’s teams. This innovation earned NB EMEA Innovation Partner of the Year at the 2026 Dotdigital Partner Awards.
5

Tools that drive action

Mortgage and tax calculators provide practical help at key points in the property journey. They give customers useful information there and then, while creating natural routes to book an appointment or speak directly with Rettie.
6

Continually improving the experience

We work closely with Rettie and its partner agencies to analyse performance, improve Core Web Vitals and identify opportunities to make the site work harder. This ongoing partnership means we can keep refining the customer experience, introducing new functionality and delivering greater value across the business.

Results

The new platform delivered immediate gains in speed, search performance and content management, saving Rettie’s team hours every week. Since then, our ongoing development work has taken that value much further.

The My Rettie portal gives customers greater visibility and control throughout their property journey, with key information and services available in one place. Behind the scenes, bespoke integrations and automation reduce manual tasks and errors, freeing Rettie’s teams to focus on what matters most – delivering an exceptional service to their customers.

Our ongoing partnership continues to improve performance, strengthen Rettie’s digital capabilities and find smarter ways to serve buyers, sellers, landlords and tenants.

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