Background
For ReFLEX Orkney to be successful the people of Orkney need to sign up to the new integrated energy system (IES). This means them having a clear understanding of its objectives and the ways it can benefit their lives, through saving money and reducing their carbon footprint. NB was commissioned to create a practical, easy-to-navigate website, showcasing the main advantages of the IES and encouraging people to become members.
Challenge
As ReFLEX Orkney is a completely new, cutting edge project, the client was keen to ensure that website visitors could easily grasp what it was all about and how it would work. As with every NB project, we started with a comprehensive digital strategy process. We worked closely with stakeholders and partners and conducted in-depth research to form a specification for the new site. It was clear from the outset that the key to its success was not only explaining the project but also selling in the benefits to two distinct audiences: individuals and businesses.
Solution
NB designed a bright, contemporary website, led by enticing images, clear headings and appealing graphics. The result is an easy to navigate site that clearly signposts users through the content, giving an overview of how the IES works and how it will benefit their lives.
The content is split into ‘For home’ and ‘For business’ sections, making it straightforward for individuals and businesses to quickly find relevant information. The main call to action drives users to the membership area of the site, where people can download a membership pack and express their interest via a sign-up form. A key component of the website is the interactive map of Orkney, which shows the islands’ renewable energy projects and useful information, like finding your nearest electric vehicle charge point, car club locations and ReFLEX Orkney hubs.