Background
Orkney Ferries Ltd.’s existing website required modernisation and NB Communication was appointed to deliver an improved and visually appealing replacement site. Key requirements were improving mobile compatibility and user experience while also making the site easier to manage for administrators.
Challenge
Orkney Ferries website needs to handle a lot of data and present it in a simple-to-find and simple-to-search way. However, the existing site structure meant that some important information was not easily discoverable. The client wanted to introduce a new design to represent changes to the brand identity, and improve the experience for customers, making it easier to find information and make bookings.
Solution
NB focused on new functionality to greatly improve usability including an interactive map detailing the routes from Orkney Mainland to 13 island destinations. We also made it easier for customers to book directly via the site with a prominent “Book now” call to action in the header. A clean, modern, and easy to navigate design was created, helping showcase Orkney Ferries’ new branding. NB’s team designed and developed a new timetable search linked to the booking system to show availability and information such as fares, times and trip duration. Improvements were also made to the CMS making the site much easier to manage and update, including a single location for document storage and simple ways to update travel information.