Orkney Distilling

E-commerce website and ongoing marketing for Orkney's leading craft gin

Project Overview

Our experience in providing e-commerce services for new businesses in the drinks sector allowed us the opportunity to help Orkney Distilling set up a Shopify store to sell their Kirkjuvagr gin upon its launch in 2016.

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Background

In 2016, Orkney Distilling set out to create a new gin brand with big plans for the future. Kirkwall couple Stephen and Ali Kemp founded the company through a passion for crafting a unique gin recipe that uses local botanicals and would put Orkney on the map amongst the growing number of Scottish gin brands.

Stephen & Ali formed a team at the beginning of the process to ensure that brand development was carried out in sufficient detail before launching their first product. NB were chosen as the digital marketing partner that would bring their new product to life on the web.

Challenge

Online sales were key to the initial success of the gin so Orkney Distilling needed the right platform to gain early engagement with potential customers. NB devised creative online marketing activities that would ensure maximum exposure and engagement from the very beginning, achieving an impressive number of mailing list subscribers before the product even launched. We developed a Shopify e-commerce site which would provide the perfect platform to grow and nurture a loyal customer base.

Solution

We worked in conjunction with Orkney partners to plan and launch the digital marketing activity that would bring Kirkjuvagr, their first gin, into the market. A staged launch for the website was carefully planned, utilising video, photography, strong copywriting and social media content to maximise the impact of this important early stage.

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Telling the Story

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Online Shop

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Inner Pages

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Short & Descriptive Heading

Results

5%CONVERSION RATE IN THE TWO MONTHS FOLLOWING LAUNCH
8%EMAIL MARKETING AVERAGE CLICK RATE

Since the full site launched in September 2016, NB have assisted in driving customer engagement through a range of successful digital marketing campaigns that have encouraged repeat custom, a growing number social media followers and national exposure.

Orkney Distilling have gained awards for the quality of their product, and the Orkney Distillery now provides a high quality experience for visitors and locals alike.

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