The Orkney 2025 Inter-Island Games, scheduled to take place from 12-18 July 2025, represents a significant event in the realm of international multi-sport competitions. Organised under the auspices of the International Island Games Association (IIGA), this biennial event will bring athletes from various islands worldwide to compete in Orkney. This edition is particularly momentous, as it coincides with the 40th anniversary of the Games' inception.
Orkney 2025 sought to establish a fresh, distinctive identity that resonated with its mission statement "Inspire – Encourage – Involve". The primary challenge was to navigate the balance between embracing the rich cultural history of Orkney and projecting a forward-thinking, inclusive vision for the games. The team needed to create a brand that resonated with both the local community and the international audience, encapsulating the unique character of Orkney. Avoiding clichéd Scottish symbols, the brand had to stand out in the global arena of sporting events, embodying the themes of inspiration, encouragement, and involvement, while showcasing Orkney's distinctive heritage and vibrant community life. This required a deep understanding of Orkney's history, culture, and aspirations, and the ability to translate these elements into a compelling visual language that spoke to a diverse audience.
NB Communication meticulously explored Orkney's Viking heritage and iconic landmarks for inspiration. The team drew colour inspiration from the stained glass of St Magnus Cathedral and consulted Viking rune experts to create a collection of modified rune symbols representing various sports. This innovative approach resulted in a vibrant and versatile brand identity, deeply rooted in Orkney's legacy yet modern and engaging, perfectly capturing the spirit of the Orkney 2025 games.