Ola Gorie is Orkney’s pioneering jewellery designer who founded the company bearing her name in 1960. With a range of inspiring collections influenced by Orkney’s rich cultural heritage, Ola Gorie Jewellery has a strong reputation for high-quality Scottish, Celtic and Norse inspired jewellery designs.
In 2016, it was time for the website to receive a complete overhaul as the existing site had a dated visual design, lack of mobile compatibility, and most importantly, it was struggling to generate enough online sales.
NB was contracted to carry out digital strategy services to define exactly who the site should be aimed at and how more visitors could be converted into customers. Using our e-commerce platform of choice, Shopify, we created a bespoke theme which showcases the quality of the jewellery and provides visitors with an intuitive way of navigating the site.