Island Larder

A new e-commerce site to support Island Larder’s online growth ambitions and the expansion of their customer base.

Project Overview

Island Larder had updated their branding and required a new website that aligned with the new feel of the company and drove their online sales and in-store foot traffic to a new level.

The site is another NB project developed on the Shopify platform and boasts an updated interface and new functionalities compared to the previous site.

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Background

Island Larder is a local food retailer in Shetland. Originating as Shetland Fudge Company in 2006, the business has evolved, expanding into a shop, café and event space in the centre of Lerwick. Strong values emphasising high-quality local produce and sustainability are at the heart of Island Larder’s brand.

Challenge

NB was tasked with creating an aesthetic design that complemented Island Larder’s new branding whilst achieving the site’s primary purpose – selling their extensive range of goods and services.

Island Larder also wished to introduce a wholesale section that allows wholesale customers to place orders online, saving staff time spent processing telephone orders.

During the development of a new site, NB was also asked to reduce the maintenance resources required, with Island Larder experiencing several issues with upgrading on their old site.

Solution

Island Larder’s new website began as a Shopify theme which was then customised by our in-house experts to create the structure and aesthetic required to align with the company’s requirements and fresh branding.

Shopify offers an unrivalled mixture of flexibility and customisation alongside easy-to-use interfaces and excellent customer support, making them NB’s go-to for e-commerce projects. With over five years' experience on the platform, NB has been accredited as official Shopify Experts.

To help facilitate the new wholesale section of the development, NB turned to the catalogue of additional apps available through Shopify to create a bespoke yet seamless user experience for customers.

1

1 Fresh Design

The new-look site cleanly displays a range of products in line with Island Larder's brand guidelines.
2

2 Products Range

The new interface allows customers to easily navigate and select from the wide range of items sold by Island Larder.
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3 Bookings Portal

A separate events section was created so parties, classes and group bookings can easily be made online.
4

4

Shopify themes were used to create a bespoke and seamless experience for customers.

Results

  • Growth in sales

  • Event space bookings

  • Increase in traffic

  • Improvements for wholesale partners

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