Background
Scottish drinks manufacturer A.G. Barr wanted to develop excellent new websites for each of its brands, including IRN-BRU, standardising the online approach across the business and making the most of digital marketing opportunities. The ambition for irn-bru.co.uk was to create a high-performing, fresh-looking ecommerce and marketing site that represented the brand and delivered commercial benefits. This included the desire to collect more first-party data via prize draws and promotions, helping raise awareness of the product, reinforce the brand identity and build customer relationships.
Challenge
The new website had to showcase IRN-BRU's brand identity, capturing the imagination of site visitors, while also delivering a seamless and enjoyable user experience. irn-bru.co.uk is a core part of the brand's digital marketing portfolio, engaging visitors, encouraging participation in promotions, and gathering valuable customer data. The challenge was to provide a site with excellent technical functionality while also reflecting the fun and vibrant IRN-BRU brand.
Solution
NB's team tailored the design and editability of a Shopify theme to ensure brand identity was at the centre of every aspect of the website. Our technical expertise ensured maximum flexibility, giving greater control over page layouts and providing scope for creativity. This enabled us to create a sleek, high-performing site packed with engaging content including a selection of iconic IRN-BRU adverts. To deliver excellent marketing capaibilities, an email marketing platform was configured to integrate with Shopify and collect sign-ups from prize draws and competitions.