Background
The GI WACAF Project was launched in 2006 and encompasses 22 countries in Central and Western Africa. The project works closely with the governments of these countries to help them work towards identified focal points. The overarching goal of GI WACAF is to contribute towards better protection of the marine and shoreline environment in the region.
The GI WACAF website plays an important role in the project. Its main audience of government officials use the website to find documents, data, and activity reports about the project.
NB Communication's experience working with inter-governmental organisations meant that we were well suited to support the GI WACAF team and supply a new, updated website that overcame a series of issues with their previous site.
Challenge
The new website needed a more exciting design that was intuitive to use and clearly promoted the project for prospective members. The previous site had lots of static regional maps that were difficult to navigate. We sought to make them more interactive and useful for users.
A high volume of publications, news, and activity records are kept on the site. These articles and publications needed to be added, displayed, and viewed easily with a simple uncluttered navigation and filtering system.
Solution
NB designed and developed a new website for GI WACAF. The new site has an eye-catching and clear design that is intuitive to use and navigate. The site features an improved sitemap that allows content to be found much more easily. The site also features a series of interactive maps that provide users with a clear view of the project's progress and that utilise the project's data, provided by the project's partner countries, to its full potential.
An upgraded content management system (CMS) was also integrated with the site that allows the GI WACAF team to easily add new content and update the site. The CMS also centralises the data entry, eliminating the need for the same data to be entered multiple times. As new content is added to internal pages of the site, much of this is reflected on the homepage in a series of dynamic sections which highlight the latest additions to the site.
