Background
Our relationship with d&h began with a major redevelopment of its website, improving the customer experience and developing bespoke functionality for its then estate agency operation.
Over the years, both the business and our work with it have evolved. As d&h moved away from estate agency to focus on legal services, there was an opportunity to look again at the brand and make sure its digital presence reflected the firm it had become.
Challenge
This was about more than giving the website a new look. d&h wanted to better communicate what makes the firm distinctive: trusted legal expertise, strong local knowledge and a genuinely personal approach.
Before we tackled the website, we needed to get to the heart of the brand. What did d&h stand for? What mattered most to its clients? And how could those qualities come through more clearly in its messaging and customer experience?
Solution
We started with strategy. Working closely with the d&h team, we helped clarify the firm’s vision and establish a stronger proposition for the business.
That thinking shaped the next evolution of the website. We refreshed the visual design and improved the user experience, making legal services easier to understand and navigate. New messaging communicates what d&h stand for from the moment someone arrives on the site.
People also play a much bigger role. More engaging photography puts the d&h team front and centre, giving the site greater warmth and personality and reflecting the approachable service clients can expect.
We carried the refreshed approach beyond the website too, applying it to business cards, letterheads and other stationery to create a more consistent brand experience.