After almost 30 years in business, Argosy Control Engineering had established an excellent reputation in the oil and gas sector in and around Aberdeen. However, the management team were aware of a need to clarify Argosy's positioning and to improve its online presence to reach a new generation of buyers and to increase visibility in emerging energy sectors.
Having served the Oil & Gas sector for decades, Argosy was ready to improve efficiency, market the firm in a bold and positive way, and explore the potential of reaching valuable new customers and diversifying into new sectors.
NB Communication led a comprehensive exploration of Argosy's corporate identity, developing a robust brand to represent the firm's core values and creating a new visual identity. This work inspired designs for a bespoke, optimised website built by NB's team and populated with content specifically created for the client. NB also transformed Argosy's approach to digital communication, devising an ongoing strategic digital marketing campaign.