Welcome to your new digital marketing department. Social media, email newsletters, SEO? It’s all taken care of.
There are always improvements that can be made to your digital marketing. Through our optimisation services, we can help you attract more visitors and convert the time they spend on your site into results that matter.
We know that many organisations don’t have the time, staff or resources to develop online marketing materials themselves. That’s why we offer ongoing support packages that do the work for you and ultimately, improve your business. This can include things like social media, email marketing, search engine optimisation, website maintenance and other digital marketing activities.
Take a look at one of our Case Studies to see how we could help you build your website.
There are always plenty of ways to optimise your online presence. We have helped hundreds of organisations to maximise their potential by creating unique digital marketing strategies that attract more people and convert them into customers. Here are some of the things we can help you with:
- Improve your rankings in Google
- Take care of Facebook and Twitter
- Send out email newsletters
- Keep track of how you’re performing online
- Keep your website and social media looking fresh
- Make adjustments which increase your visitor interactions
Search Engine Optimisation
We can enhance your presence on the web by improving various on-page and off-page elements. These include optimising text content, building referral links to your site, optimising titles and descriptions and other tools that will help you rank better in Google searches for your keyword terms. We don’t use ‘spammy’ techniques or do things that will harm your site in the long-term. We just use our experience and industry analysis tools to make sure your site is relevant and visible to your customers.
Social media training and management
Social media is an indispensable tool for the modern organisation. You can keep in touch with your customers, get real-time feedback on your products or services and reach new people you haven’t accessed before. It can be very time consuming to keep up, and difficult to get right.
We can help you get the most from your social media activities by training you on how to be effective or taking care of the whole thing for you. That means you can start building meaningful links with your customers and keep them involved and engaged.
Along with social media activity, email marketing is an effective way to engage with your customers. If done right it can have a significant impact on your client relationships and provide long-term benefits for both you and them.
It’s not as straight forward as sending an email to as many people as you can. We have the experience and tools that can help find the most appealing subject lines, the most striking graphics and the most enticing text.
How well does your site perform? If you are not sure what your visitors think or how they behave on your site, then it’s very hard to make any improvements. We use industry analysis tools and analytics to accurately assess how your visitors engage with your pages and what they focus on when browsing your site.
The decades of experience we have means we can spot trends, apply A/B testing, track goals and report them all. This provides a clear overview of site performance, and the best possible platform for any digital strategy and improvements.
Website Management / Maintenance
All websites need maintaining and updating. Google prefers this and so do your visitors. Regular visitors to your site enjoy seeing updated content and graphics, and many organisations have ongoing maintenance requirements. We can take care of it all, from graphics and databases to form submissions and social media feeds.
Conversion Rate Optimisation
Together with clear reporting and monitoring, conversion rate optimisation can dramatically increase the number of visitors taking action on your site. Does a blue button or a green one work better? Should the gallery be above or below the description? Our tools and testing experience means we can find out what works best and then apply it.
View our Case Studies to see some of our projects in detail.