Place and Destinations

NB's expertise in destination marketing helps ambitious regions build strong place brands which attract more people to live, work, study, visit and invest.

Our story started in Shetland and for the last 20 years we’ve been proud to work closely with many of the businesses supporting Shetland’s tourism economy.

Of course, we didn’t stop there. Our client base extends across many of Scotland’s rural, remote and island areas. Our team has years of expertise in developing destination marketing strategies that drive economic growth.

Industries within destination marketing that we’re working alongside include:

  • DMOs & tourism boards
  • Museums and heritage sites
  • Accommodation providers
  • BID areas
  • Port authorities

Promote Shetland

We’re proud to deliver the Promote Shetland destination marketing service on behalf of Shetland Islands Council. The broad, ambitious remit sees us working on sophisticated multi-channel campaigns aimed at promoting Shetland as a great location to live, work, study, visit and invest.

In our first two years, the tourism sector in Shetland grew by over 50%, exceeding the five-year target well ahead of schedule. NB secured additional funding from Visit Scotland in 2021 to launch the ambitious Find Your True North campaign celebrating the islands as a winter destination.

In 2017 we designed, built and delivered the brand-new website for The project serves as Orkney’s all-encompassing online resource for promoting the island as both a tourist destination and place to live, work and invest.

Follow the Vikings

The Northern Isles are surrounded by Viking heritage. Working with Destination Viking Association, we built a new website that helps develop and broaden the Viking heritage audience at over 100 sites across Europe.

The bold and engaging website brings the story of the Vikings to life with an interactive map, historic timeline and more.

  • DMOs and Tourism Associations

  • Working with DMOs and tourism associations we promote the best of what destinations have to offer, from culture and heritage to hospitality and industry.

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  • Museums, Trails and Heritage Sites

  • We love to promote the things that make destinations special and work with museums, visitor centres and heritage sites to bring these attractions to life online.

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  • Port Authorities

  • NB’s Lerwick headquarters are situated in the heart of the town’s harbour, so we know all about the day-to-day bustle of a busy port.

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  • Accommodation Providers

  • At NB, we work with accommodation providers of all sizes – from small self-catering apartments to busy hotels.

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