Shetland Times

Lead Generation
Visit Website
November 2013
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Client Description

The Shetland Times Ltd is Shetland's leading communications organisation. Founded in 1872, the company publishes The Shetland Times, the islands' popular weekly newspaper (with a circulation figure of 11,438, it reaches almost every local household), and it is the main publisher of books of local interest, with around 75 titles in its current list.

Project

The Shetland Times website provides up-to-date Shetland news stories, and also content from the Shetland Life magazine and the annual Shetland Visitor publication. In addition, the site also offers online access to the 'Shetland Directory'.

The site was relaunched by NB in November 2013, featuring a fully responsive design, making it easier for visitors to keep up to date with the news via mobile and tablet devices. We now work alongside Shetland Times to identify ways to improve and add to the site: recent examples include 2014's creation of an omnibar, so that visitors can navigate between a range of sites run by Shetland Times, and the recent addition of the 'Food Feed' – a widget pulling in tweets from local eateries, with updates of what is on their menu that day.

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