Shetland Folk Festival

Destination Marketing, Website design and development, E-Commerce
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January 2015
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Client Description

Shetland Folk Festival is the UK’s most northerly folk festival with a reputation for excellent music and late night sessions. Organised by a voluntary committee, the festival prides itself in reaching out to even the most far flung areas of Shetland. Concerts are organised throughout the isles, consisting of some of the best international, British and Shetland music that the world has to offer.

Project

NB is a long term partner of the Shetland Folk Festival, working to continually improve content, usability and develop bespoke areas of the site to suit the exact needs of the event organisers. This includes dealing with a significant surge in traffic to the site around the key ticketing dates.

Due to the popularity of the festival, one of the main areas for development within the website was the booking and membership system. Concerts often sell out extremely quickly and, as a result, online booking functionality has to be robust, stable and reliable.

Year-on-year, our development team has worked closely with the festival committee to understand exactly what is needed to provide the best booking experience for both the organisers and customers.

NB has designed and developed a bespoke booking solution to fully manage and organise bookings and memberships for all folk festival events, vastly reducing festival committee admin time and speeding up the overall customer ticketing process. We’ve also updated the Shetland Folk Festival web server, creating a smoother operating system and, in turn, a seamless user experience.

In addition to this, other areas of the site provide visitors with a media-rich experience where they can watch videos and listen to material from festival artists as well as browse the archive of Shetland Folk Festival programmes dating all the way back to 1981.

Results

Our commitment to provide an excellent service and dedicated ongoing support has meant the Shetland Folk Festival has used NB Communication as their dedicated digital marketing team for the last six years.

"Staff at NB Communication have been really keen to do a brilliant job of our website," says Mhari McLeman of the Shetland Folk Festival Society. "They have delivered more than what we ever envisaged and their ongoing support and ideas are always welcome."

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