The Health Improvement Team is part of the NHS Shetland network. They wanted to explore new ways of using the web to tackle local health issues and improve the health and wellbeing of the Shetland population. NB couldn’t wait to help out when they made contact, in 2015.
The Healthy Shetland website was the first of a number of collaborations between NB Communication and the NHS that year. Initially, we were tasked with creating a comprehensive website that would allow the Health Improvement team to populate it with many pages of useful information using a content management system. We also created some bespoke features for visitors to use, such as BMI and alcohol consumption calculators.
The launch of the website gained publicity in the local press, further helping the NHS team advance their cause of making Shetland a healthier place to live and work.