CRC Accountancy is a new business in Orkney which aims to give back time and resources to their clients. They offer traditional accountancy services such as accounts preparation and tax/payroll compliance, but also focus on services which can improve their client’s work-life balance. This includes reducing admin time by making accounting processes more efficient, and providing additional revenue through business efficiencies and tax planning.
CRC Accountancy wanted to create a truly unique accountancy website, free of stock photos and dated copy. The website would play a key role in the first year of the business, and therefore had to be engaging enough to keep people on the site and generate leads.
NB created a homepage animation which clearly communicates the company’s USP and draws the attention of visitors. The custom-built questionnaire acts as a source of useful information for CRC, whilst also guiding visitors to the services appropriate for their needs, and the ‘Why CRC?’ section effectively demonstrates the company’s capabilities through real-world case studies.