Website design and development

Scholes CA

Scholes Chartered Accountants is an established accountancy firm based in Kirkwall, Orkney.
March 2019
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Project

NB was tasked with breathing new life into Scholes Chartered Accountancy's website by giving it a complete creative redesign and building a new content management system, so that the client could confidently manage updates to the site themselves.

“When we realised we had outgrown our ‘old’ website, we turned to Alex and his colleagues at NB Communication for help. They really took the time to understand what we wanted to achieve with our new site. NB demonstrated that they understood our value proposition and key markets. We are very happy with our new site which has become a truly important source of lead generation, as well as helping to raise the profile of our brand across the UK.”Ivan HoustonDirector

How we got there

Background

Scholes Chartered Accountants is an established accountancy firm based in Kirkwall, Orkney. They approached NB Communication in 2017 to overhaul their website and make it more exciting, contemporary and to generate more leads.

Challenge

The previous Scholes CA website was provided by a company offering a ‘one-size fits all’ website service for accountancy firms. Although this provided them with plenty of content, the whole site had an uninspiring feel and the generic nature of the content wasn’t helping to engage new or existing customers. In addition, Scholes CA didn’t have the ability to easily update the site content themselves.

Solution

NB proposed to create an exciting and unique visual design, building on the existing branding by sourcing inspirational, conceptual photography that would break away from accountancy stereotypes. Following a detailed strategy and planning phase, we incorporated a video-based case study area (success stories) and clear calls to action throughout the site promoting a free consultation session.
Analytics data from the previous website showed that downloadable guides were popular with visitors, so we utilised these as a means of growing a mailing list with automation flows that could supply a consistent source of new leads from the site.

Downloadable guides

1

Promoting extensive list of services

2

Pricing tables

3

The Team page

4

Video-based case study area

5

Blog/News pages

6

Results

Scholes CA have had extremely positive feedback from new and existing clients. They can easily update the site themselves via the content management system, increasing efficiency and reducing day-to-day website management costs. They are now looking to expand as a business, while they continue to help small businesses grow through their experience as business advisers.

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