Website design and development

Orkney Harbours

One of the UK's Most Diverse Commercial Ports
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“From the outset, it was clear that NB Communication had grasped exactly what we needed our website to portray, and the best possible way in which to present that information in a clear and easily accessible manner. They were open to our ideas, but offered firm and constructive guidance for what was the most effective solution from the perspective of the end user, and this has resulted in a site that has received highly commendable comments from site operators and port stakeholders.”Michael MorrisonBusiness Development Manager

How we got there

Background

Following the success of the Cruise Orkney website (www.cruise-orkney.com) in 2016, Orkney Islands Council Marine Services contacted NB the following year to redevelop the main port authority site at www.orkneyharbous.com.

At that stage, the site was suffering from poor usability due to a confusing dual navigation and a lack of compatibility with mobile devices. In addition, the marine VTS staff were finding the CMS very inefficient and time intensive for carrying out content updates, particularly with regard to shipping information.

Challenge

The goal was to create a new site which was much simpler for visitors to use, made better use of impressive content, and most importantly could save time for marine services staff.

Solution

During the strategy phase, NB worked closely with Orkney Harbours staff to identify a much simpler and easy-to-navigate site structure. The result was fewer top-level items, and quick links for frequently accessed areas of the site.

A significant challenge in the project was the need to integrate with other systems. Through a mixture of detailed planning, on-site configuration and co-operation with other organisations, NB devised solutions for presenting Live Weather information, AIS data, and more recently, integration with the Denbridge Port Management Information System (PMIS) which allows live shipping data to be presented in various places on the site. Most importantly, it now means that VTS staff only need to make updates in one place, not three.

Promoting sectors & services

1

Live weather & tide charts

2

Marine Dashboard & AIS Widgets

3

Responsive design

4

Results

Since the site launched, NB has worked on an ongoing basis to evolve and improve the site based on user feedback and analytics. The dashboard, live weather and live shipping information are extremely popular areas of the site accessed by hundreds of people each day who rely upon the useful and up-to-date information available.

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