Lead Generation

MTI Ventures

Tech venture capital site generating a significant increase in validated enquiries
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Project

MTI is a leader in the field of technology venture capital. The firm focuses on early stage companies, in particular those associated with or spun-out from universities.

“I have huge appreciation for all the hard work done by NB to design and launch our new website. It is outstanding. You have managed to capture a true picture of our business, adding a creative element and bringing us right up-to-date with the latest web architecture.”Diane LeggetMarketing & Investor Relations Manager, MTI Ventures

How we got there

Challenge

The client said of the project's brief “we wanted a site that felt entrepreneurial and showcased the vast experience our team has in establishing and assisting the ventures we back.”

Solution

In response to the brief, we created a contemporary design, easy to update and fully responsive site. As photography plays a crucial role in conveying MTI’s personality, we produced mood boards for approval and developed a clear brief for the imagery commissioned for the new site.

The site content showcases investee companies, so visitors can see the support and experience provided by the team, as well as highlighting MTI’s distinctive personal approach. Social network tools, particularly targeting LinkedIn, make it easy for visitors to share and promote news and build relevant traffic back to the site.

The Team

1

Portfolio of Companies

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Investee Showcase

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Services

4

Results

Since the new site launched, the number of validated, quality enquiries received by the team has increased; and feedback from the target audience, particularly within universities has been very positive.

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