Lead Generation

Harper Macleod

One of the country's biggest legal firms.
September 2016
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Project

The high traffic portal estateagencyshetland.org.uk promotes homes and commercial properties for sale or lease across Shetland.

“NB’s team understood the high performance required in today’s competitive estate agency marketplace. The site is user-friendly, responsive and scaleable. Having the ability to meet face-to-face when necessary was a real benefit.”Gordon StruthersDigital Marketing, Harper Macleod

How we got there?

Background

When Harper Maceod acquired Dowle, Smith & Rutherford, the isles’ estate agency that operated the portal, they needed to:

  • Bring its look and feel into line with their own brand
  • Maintain user familiarity on the popular site.

Challenge

  • Bring its look and feel into line with their own brand
  • Maintain user familiarity on the popular site.

Solution

Our project management team in Edinburgh worked closely with the client’s web team in Glasgow, developing the architecture of the new fully responsive site.

  • Adding a map to explore properties by location
  • Developing a grid overview that enabled properties to be scanned quickly
  • Integrated with social media channels, now a key asset for all estate agency sites.

We also streamlined site management, reducing the time required to add new property listings:

  • Single image upload, with cropping and size optimisation within the CMS
  • A particulars template coded into the CMS, making it easy to create branded, downloadable PDFs for every property.
  • The CMS has also been future proofed to capture the latest digital trends such as 360° video.

Properties List View

1

Properties Grid View

2

Explore Properties by Location

3

Single Property

4

Results

Having launched the new Shetland portal, Harper Macleod worked with us to use the template to launch a new agency site for Inverness quickly, cost effectively and rolling out the brand.

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