Why not? Most of the features are redundant. A website should have suitably sized fonts and colour contrast by default – a toolbar won’t fix that. And users are accustomed to using their browser’s own built-in assistive features to go further when needed. For example, to zoom-in, resize text, or read text out loud. Inconsistent implementations of these features on individual websites can be more of an annoyance than a help.
On the White House site, I notice the widget sometimes gets in the way. It partially obscures content depending on your screen size:
That being said, the White House’s simple accessibility widget is one of the better ones I’ve seen. And better, in my opinion, than automated third-party toolbars sometimes added to sites.
Something included on the White House site, which I’ve rarely noticed on other sites, is an optional field in the Contact Us form asking the user for their preferred pronouns:
Giving the user the option to specify their preference makes it easier to ensure they’re addressed professionally and respectfully in subsequent correspondence.
Note – the form isn’t asking for the user’s gender, which is unlikely to be needed for standard contact form enquiries.
There’s a message hidden in the website’s code, which was picked-up and reported on by the press:
The comment reads, “If you’re reading this, we need your help building back better”, and includes a recruitment link.
A nice advertisement for the US Digital Service.
My eyebrow raised a little on seeing that the site is built using the WordPress content management system.
WordPress doesn’t always enjoy the best reputation among some web developers, myself included, who would argue there are better options available for most types of websites.
WordPress is however a mature, battle-hardened, platform, with many good points. It’s the most popular content management system by market share. A lot of negativity I think is due to WordPress being mis-used over the years, and the variable quality of the huge number of third-party themes and plugins.
Peeking in the source code of the White House website we can see the developers have also taken a traditional approach to the front-end code. For example, making use of the old-school jQuery library, rather than following some of the latest fashions. Simpler is often better for reliability and speed.
The most important aspect of a website is always the content. For many, the best and most important aspect of the new White House website will of course be the radical change of content!
If you would like to discuss how your own website could benefit from the techniques and ideas discussed above, please get in touch.
 Akamai Facts & Figures
 U.S. Census Bureau, 2017 American Community Survey
 Centers for Disease Control and Prevention Infographic
 W3C Introduction to Web Accessibility
 W3Techs Usage Statistics and Market Share of WordPress, February 2021