Orkney.com has expanded to include content from two of the islands' membership organisations: Creative Orkney and Taste of Orkney.
Previously two separate sites, NB has integrated their content into Orkney.com so members can enjoy increased exposure and benefits from the website's existing features. The consolidation project involved transferring all the existing content into the sitemap of Orkney.com in an intuitive and accessible way. This included splitting content between consumer and industry audiences, and the redevelopment of key features like the Creative Trail and Taste of Orkney Awards.
We started by updating the main website homepage, highlighting Orkney's thriving creative and food and drink sectors. We also improved the 'Shopping' section of the site, with search and filter options allowing visitors to easily find the types of shops they want.
Enhancements to the listings manager feature in the content management system means that businesses can update more of their own information on the site.
The improvements to the website mean it's now easier than ever for consumers to find Orkney-made products online. This is particularly important in light of the Covid-19 situation as it allows consumers to experience Orkney from their own homes and help businesses gain much-needed exposure when they can't interact with customers in person. This is highlighted on the homepage, within the new crafts and food and drink sections, and will be promoted in an upcoming TV ad campaign.
"This project involved many stakeholders, including HIE, Orkney Islands Council, Destination Orkney, Orkney Food & Drink and Creative Orkney," says NB project lead, Alex Fenton. "It was a challenging but rewarding process, developing solutions to satisfy the interests of all parties, while also integrating a wealth of new content into an already large site in a usable way."