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Marketing Ideas You May Not Have Thought Of

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September 19, 2023

The world of marketing is expansive and ever-evolving. While every business aims to capture its audience's attention, not every approach has to be standard or overdone. There are myriad innovative and effective ways to engage with your customer base.

1. Local Collaborations:

The UK boasts a rich tapestry of local businesses and artisans. Consider partnering with a complementary local brand for a shared promotion. For example, a cafe in Orkney might collaborate with a local potter, using and offering a discount on plates or mugs within the cafe. This kind of partnership can be beneficial year-round and creates a sense of community among local businesses.

2. Themed Bundles:

The festive season brings about thoughts of gifting. For e-commerce brands, consider creating themed product bundles. Not just the classic 'Christmas gift set', but perhaps a 'winter warmth' bundle or a 'Scottish summer evening' set. The trick here is to be both relevant and creative, resonating with the Scottish sentiment.

3. Interactive Digital Events:

While it feels like we were all in a rush to get back to normal after COVID, there's a growing trend in digital events. They allow customers from across the UK – and the world – to engage with your event online. Organise a webinar, a virtual workshop, or even an online storytelling session. These events can keep engagement high and give customers a reason to keep coming back. According to HubSpot, webinars are among the top ways companies nurture leads.

4. Eco-Friendly Initiatives:

The global push towards sustainability is shaping many people’s buying decisions. Service-based companies might consider showcasing their green initiatives, perhaps offering promotions to customers who partake in eco-friendly behaviours. For e-commerce brands, introducing eco-friendly packaging or supporting local environmental charities can leave a lasting impact.

5. Storytelling:

Scottish history and folklore are rich with stories. Use this tradition to share the unique story behind your brand, the stories of the people who make your products, or even tales of customers who have benefited from your services. This approach adds depth and meaning to your marketing strategy.

6. Personalised Offers:

According to a study by Epsilon, 80% of consumers are more likely to purchase when brands offer personalised experiences. Consider using data to send targeted emails during key periods like Black Friday or in the run-up to Christmas. For example, suggesting items based on past purchases or browsing behaviour can feel incredibly personal and boost conversion rates.

Marketing doesn't always have to follow the usual blueprint. By embracing local trends, historical roots, and the unique tastes of your consumers, you can create memorable campaigns that not only resonate during the festive season but all year round.

Remember, it's about building relationships, not just sales. For our clients in the highlands and Islands, with its tight-knit communities and rich culture, this sentiment is more important than ever.

September 19, 2023

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