NB Communication

Festive slowdown? Here's why you should be planning your digital marketing strategy

The turn of the year is an ideal time to take stock and review your digital marketing strategy for 2024 and beyond to stay ahead of the competition.
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December 7, 2023

It’s the end of the year, it’s cold and dark outside, and it’s tempting to slow down a little before the festive out of office season kicks in.

For many that means stepping away for a well-earned break, but the turn of the year is an ideal time to take stock and review your digital marketing strategy for 2024 and beyond.

With potential for the economy to throw up some extra challenges in the next 12 months, it’s even more important to get ahead of the competition and make sure you’re ready to go.

We don’t begrudge anyone taking the time to relax. But imagine being more productive in the days and weeks either side of Christmas and New Year. Imagine, shaping your strategy for the next 12 months while the competition is slowing down.

It can happen and that’s why planning and refocusing your marketing efforts in December and January can make such a big difference.

Digital performance

We all know that a strong digital presence is crucial for most businesses and organisations to be successful. And in a rapidly changing digital world that is increasingly vital.

If you’re not keeping up to date with technological advances and trends you can be sure your competition is.

Just having a website – even a good-looking one – is not enough, and it’s sensible to regularly review digital performance and ask whether your existing site is serving you as well as it should be.

There are multiple factors to consider and not all of them are easy to identify. That is why it is worth considering a website audit to review everything from image use to regulatory compliance.

That doesn’t need to be scary. NB’s expert team is armed with an arsenal of tools and knowledge to thoroughly audit and analyse site performance and make recommendations for improving it.

Discover how we solve problems and identify opportunities for your website.

Digital strategy

Once you have a well-performing website, it’s always worth reviewing your digital strategy to ensure you are making the most of the opportunities that presents.

There are always improvements that can be made, and it’s worth remembering that as your organisation grows and adapts so too should the digital strategy.

Of course, every organisation is different but no matter what sector or field you operate in, there is much to consider. What’s the point in having ultra-fast page load speeds if nobody visits them? Why attract masses of visitors if none of them act in the way that benefits your organisation?

Over many years we have developed an effective approach so we can explore and refine your objectives and identify the right web development and online marketing strategy to help you be successful.

Find out more about the questions we ask and how they will benefit you.

Website design and development

NB has been designing and building great-looking, easy-to-use, and optimised websites for over 20 years. We know what it takes to deliver the right site to meet your needs. Whether your site is needed as an e-commerce store, destination marketing hub or international members’ interface (or anything else) – our design and build process has been refined over the years until we’ve perfected it.

Now is the time to consider your ambitions for 2024 – and we can help you get that right online.

Website maintenance and support

We’re not just about building great websites, we’re also experts in making sure existing sites are as effective as possible.

It’s easy to forget about the “nuts and bolts” of your website, but keeping it fresh, stable and effective takes a lot of work. NB can do that work for you, freeing up more of your time to focus on other important tasks.

NB’s support packages are there to take the headache out of your ongoing web maintenance.

Content marketing and communication

So, you’ve got a beautiful website, that’s optimised and running at full efficiency. Great!

Now you must tell the world – and there’s no better time to think about your marketing and communication strategy for the year ahead.

We’ll take the time to understand your organisation its challenges and opportunities so we can help you build and effective strategy for telling the right audiences about you, at the right times, and driving them to take the right actions to benefit your business or organisation.

We won’t devise short-term campaigns that deliver reach without producing long-term benefits. Our strategy-first approach is focused on generating awareness among specific target audiences and delivering measurable actions and meaningful, long-lasting benefits.

We’ll consider the appropriate combination of digital marketing, organic and paid social media, engaging content marketing, PR and media relations.

Learn about NB Communication’s marketing expertise.

Get in touch to start planning your digital marketing strategy

December 7, 2023

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