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Creating a multi-channel strategic marketing campaign for Promote Shetland to showcase the drama and excitement of Shetland's Up Helly Aa Fire festival Season is a challenge the team at NB Communication relished. Co-ordinated digital and social media activity including paid and organic campaigns, PR, advertising, competitions, and email campaigns reached a large audience.

Black Friday is often referred to as one of the most important shopping days of the year, quickly followed by Cyber Monday. If you're a small business owner and you've never considered running a Cyber Monday sale, it might be time to think again

Tapping into social media influencers can be useful. They can help to tell your brand story by sharing their experiences in their own words, images and videos.