Our Team

Alex Fenton

Account Executive (Shetland & Orkney)
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Alex is NB's Account Executive with responsibility for clients in Shetland and Orkney.

He joined NB at the beginning of 2015 after relocating to Shetland from Edinburgh. With family connections in Orkney and Shetland Alex has a strong knowledge of both island groups and a business brain that can help decipher the opportunities and challenges organisations face in these areas.

Alex is our main man on the ground in Orkney, making multi-day trips every month or so. Over the last couple of years, he has played a key role in all of our Orkney projects acting as the main point of contact and relaying requirements and queries to NB’s development team.

In addition to managing large-scale projects such as Orkney.com, Alex is our resident Shopify guru and works closely with a number of e-commerce clients on an ongoing basis to develop creative marketing initiatives that continually drive success for the likes of Shetland Distillery Company, Ola Gorie Jewellery and Jolly’s of Orkney.

Alex’s major achievements at NB to date include:

  • Managing the Orkney.com redevelopment project including complex communication and co-ordination with stakeholders and development of innovative functionality
  • Management of NB’s internal project management systems and in-house resources to improve processes and maximise operational efficiency
  • Leading the online marketing activity for Shetland Reel Gin leading to 600% year on year increase in online sales

Alex’s background is in the creative industries having run a successful audio company and music studio in Edinburgh. With extensive experience in business development, sales and marketing, he brings balance of creative thinking and technical expertise to both client projects and NB’s internal business development activities.

When not in the office, Alex can usually be found crafting his homebrew ales and bread-baking skills or strumming a guitar to a background of electronic beats from his croft base in the South mainland.

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